About SASSYSQRL
I created Simply Sassy because I wanted a simple alternative to traditional aerosol dry shampoo sprays, made with ingredients I feel good about using. What started as a homemade idea grew into something I truly love sharing with others.
Simply Sassy — the secret to instant hair refreshment.
My Simply Sassy dry shampoo powders are made with natural ingredients and a blend of essential oils. I offer powders for both light and dark hair, along with Bare Nutcessity, an unscented option for those who prefer to skip the scent. I also make a waterless dry shampoo powder especially for dogs.
Simply Sassy is made to absorb excess oil, add volume, and refresh your hair — no water needed. From making each batch to designing my labels and creating the marketing behind SASSYSQRL, I do it all myself. I love knowing that every Simply Sassy product starts right here with me.
I believe self-care should be simple, enjoyable, and easy to fit into everyday life. That's the heart behind SASSYSQRL.
I'm proud to be a woman-owned small business based in Blairsville, Georgia, in the beautiful North Georgia mountains. Thank you for being here and for supporting my small business. I'm so happy you're part of the SASSYSQRL adventure!
How Did I Become SASSYSQRL?
Once upon a time, I discovered a new alter ego: a whimsical, excitable squirrel who is always curious, easily distracted by something interesting, and always collecting little nuggets along the way. In other words… me.
I started calling myself SASSYSQRL because my brain works a little like a squirrel gathering and storing nuts. Except my “nuts” are informational nuggets — interesting products, food, recipes, places to visit, and all the random things that catch my attention.
I wanted to share those nuggets with other curious people, so I created a YouTube channel and let my inner squirrel run free.
Starting with honest, fun, and quirky food reviews, quick recipes, product discoveries, travel experiences, and creative storytelling, I explored all kinds of topics. Before long, I was collecting and stashing away an array of informational nuggets that I couldn’t wait to share.
SASSYSQRL became more than just a YouTube channel; it reflected my personality and gave me a way to connect with people who share my love for creativity, learning, and adventure.
If I’ve piqued your interest in my past squirrel life, check out my YouTube channel. The Flavor God episode is quirky, fun, and out-of-the-box. The RTE (Ready to Eat) Popcorn Academy Awards video is both entertaining and educational. If you continuously find your hand inside popcorn bags, this video won’t disappoint!
As you’ll see, I have a passion for oversharing information. I never aimed to create a video that simply got to the point or offered instant gratification. Instead, I wanted to take my viewers on a journey, sharing all the little details along the way and creating an experience that was both immersive and enjoyable.
So, don’t expect a quick 10-second TikTok video when watching my YouTube videos… LOL. That’s just not how this squirrel rolls.
And yes, that squirrel spirit eventually led me somewhere new.
Curious about my YouTube past? Click below and see where the SASSYSQRL adventure began.
Over time, my passion for learning and sharing continued to grow. I spent countless hours researching, learning how to edit videos, create my own content, and figuring things out along the way. And, of course, I spent plenty of time attending what I jokingly call “Google University.” 😂
Eventually, I took a hiatus from my YouTube channel to work on a new project. But my curiosity never took a break. I kept researching, learning, creating, and brainstorming — and that eventually led me down a completely new path.
Around 2015, I started making my own dry shampoo powder. What began as a fun experiment turned into years of mixing, testing, tweaking, and playing mad scientist as I worked to get my formula just right. I wasn’t thinking about starting a business at the time. I was simply having fun creating something of my own and seeing how good I could make it.
How Simply Sassy Dry Shampoo Powder Began
By 2023, after years of experimenting and perfecting my formula, I decided it was time to turn my dry shampoo powder into a business.
I had always struggled with oily hair, especially at the roots, and wanted a simple way to refresh my hair without constantly washing it. I had been using my own powder for years, and I knew I had something I wanted to share with other people who dealt with the same thing.
That was when my little mad-scientist project became something much bigger. I gave it a name: Simply Sassy Dry Shampoo Powder. And just like that, another chapter of the SASSYSQRL story began.
Thank You for Being Part of the SASSYSQRL Adventure
I’m incredibly grateful for everyone who has followed along, tried my Simply Sassy dry shampoo powder, shared it with a friend, or simply cheered me on.
Thank you for supporting my small business and being part of this little adventure. I’m so happy you’re here! ❤️🐿️